When this route usually becomes useful
Prospect wants more detail after free snapshot.
Paid diagnostic audit
Get a deeper diagnosis before committing to the wrong build.
Keystone reviews the offer, website, lead path, local visibility, follow-up, and first commercial bottleneck, then turns it into a practical 30-day improvement plan.
This is for owners who want evidence, priorities, and a clearer route before commissioning larger work.
Related routes
Not the exact fix? Move sideways into the closest practical service.
The owner fit
For owners who want a clearer first move before committing time or budget to a larger fix.
Free Audit Scope Check
Keystone will confirm whether a paid diagnostic is the right next step or whether a smaller free route is enough.
When a free look is not enough
A business can have several leaks at once. The important part is knowing which one to fix first.
The audit looks across the customer journey so Keystone can recommend the work in the right order.
The offer, audience, or value proposition is not sharp enough yet.
The website may need copy, trust, mobile, SEO, or enquiry-path improvements.
Leads may be arriving without source tracking, status, or clear follow-up.
Local visibility may be weak because services, towns, reviews, or profile details are unclear.
The owner needs a practical plan rather than another list of disconnected ideas.
Problems this route helps people find
small business diagnostic audit
A deeper evidence-backed report with priorities and a 30-day improvement plan. Keystone starts with evidence, captures the lead in CRM, and routes the next commercial step.
- business website audit
- small business growth audit
- website and CRM audit
- 30 day improvement plan
- business bottleneck audit
Free Audit Scope Check
Check whether a diagnostic audit fits
Keystone will confirm whether a paid diagnostic is the right next step or whether a smaller free route is enough.
- Current situation
- Likely audit focus
- Whether a smaller route is enough
- Suggested scope
- Next-step recommendation
30-day plan
Leave with a ranked route, not a pile of opinions.
The output should help you see what to fix now, what to ignore for the moment, and what to build only if the first move earns it.
Priority map
The most important issues ranked by practical business value.
30-day route
A short improvement plan with order, effort, and likely dependencies.
Proposal clarity
A clearer basis for deciding whether Keystone should build, fix, or support the next step.
What the audit checks
Offer, website, lead path, local visibility, follow-up, and operating drag.
Keystone turns the diagnosis into a plain-English report, walkthrough notes, and a recommended 30-day improvement route.
Full audit PDF
30-day plan
Call agenda
Offer recommendation
Typical service options
Use these as guide routes, then confirm the best first move on a free chat.
These tiers explain common scopes. Keystone confirms fit, timing, and the sensible order after understanding the business properly.
GBP 149
A focused diagnosis of offer, page clarity, trust gaps, and first route.
Owners who need a quick but deeper view than the free snapshot.
- Clarity notes
- Top risks
- First fix recommendation
- Short action list
GBP 450
A fuller review of website, lead path, local visibility, follow-up, and 30-day plan.
Existing businesses that want a practical improvement route before commissioning work.
- Diagnostic report
- 30-day plan
- Priority map
- Walkthrough notes
GBP 750
A deeper business-system review across offer, website, CRM, admin, automation, and operator support.
Owners who want Keystone to map the business system before a larger build or retainer.
- Full audit
- System map
- CRM/follow-up review
- Operator improvement plan
Shape the possible project
Make the first build more complete if it earns its place.
Add-ons show what might be useful, but Keystone will help decide what belongs in the first proposal after the free chat.
What is not promised
Clear limits are part of the trust.
Keystone keeps the route practical: diagnose first, scope honestly, and avoid claims that depend on market, owner follow-through, Google, or customer behaviour.
Straight answers
What people usually ask before booking.
Straight answers before you book, so scope, fit, limits, and next steps feel clear before a proposal.
Is this paid audit required before all Keystone work?
No. Some routes can start with a free chat or free check. The audit is useful when the situation is broad, messy, or commercially important enough to diagnose properly first.
Will I get a build proposal afterwards?
Only where the route is clear. Keystone can recommend a free step, a sprint, a service page route, operator support, or no paid work yet.
Can this cover local SEO and CRM?
Yes. The diagnostic can review website, local visibility, lead capture, CRM stages, follow-up, and admin bottlenecks together.
How long does it take?
Most diagnostics are shaped after the free scope check. Smaller audits can be quick; deeper reviews need enough time to inspect the evidence properly.