How Keystone works

Every project follows the same 6-step structure. No surprises, no scope creep, no invoices for work you didn't agree to.

01

Discovery

Free 30-min chat

We talk through what you're trying to do. No pitch, no obligation. By the end, we both have a clearer sense of whether Keystone is a useful next step and what the first move would be.

Deliverable: A clear first move (or no next step if Keystone isn't right for you)
02

Audit

1–5 days

If there's a useful audit to run (Revenue Leak Snapshot, AI Search Audit, AI Funding Fit Check), I run it. The audit produces evidence, not opinions. It tells us where the time and money are going.

Deliverable: A 7-point report with screenshot evidence and prioritised fixes
03

Plan

2–5 days

Based on the audit, I draft a plan: what we'll do, in what order, with what acceptance criteria. The plan is yours to keep regardless of whether you proceed.

Deliverable: A written plan with timeline, costs, and acceptance criteria
04

Build

1–6 weeks

I do the work. You see progress weekly. If scope changes, we agree before it costs. I don't surprise you with invoices for work you didn't agree to.

Deliverable: Working deliverables matching the acceptance criteria
05

Launch

1–3 days

We go live. You get a walkthrough. Any teething issues are caught in the first week and fixed at no extra cost.

Deliverable: Live system + walkthrough + 7-day teething support
06

Support

Ongoing (optional)

If you want ongoing support, the Operator Retainer is the default. Quarterly Business Reviews, monitoring, fixes, and small improvements. If you don't, the work stands on its own.

Deliverable: Monthly retainer, or clean handoff documentation

Ready to start?

Book a free 30-minute chat. We'll talk through what you're trying to do, and you'll leave with a clearer next move than you arrived with.

Book a free chat