Lead capture and follow-up

Stop relying on memory, inboxes, and scattered messages to manage enquiries.

A lead capture system is not just a form. It is the route from customer interest to alert, CRM record, owner action, and follow-up.

Keystone starts by finding where enquiries currently slow down, disappear, or become hard to prioritise. From £397 setup + £197/mo flat — about 80% cheaper than HubSpot Pro.

Free first step

Keystone maps the current enquiry path before building anything.

The first check looks at source, fields, alerts, confirmation, CRM status, follow-up, and where a human needs to make the decision.

Keystone route

The offer stays simple, then the build is scoped properly.

These are the services Keystone is most likely to use for this lane. The fit check chooses the narrow first move before a proposal is written.

Lead Capture System Open service

Form, database, alerts, confirmation message, and first handoff route.

GBP 500-2,500

CRM / Lead Pipeline Setup Open service

Status, source, owner, next action, and follow-up date for every enquiry.

GBP 1,000-7,500

Follow-Up Automation Open service

Confirmations, reminders, nurture messages, and quote-chase rhythms.

GBP 750-3,000

WhatsApp Trades Lead Desk Open service

Turn WhatsApp into a more structured enquiry and job pipeline.

GBP 500-2,500 or commission

How Keystone sells it

Plain customer language first, system detail second.

The page should help the owner recognise the problem quickly. Keystone can explain tools, integrations, and implementation detail once the commercial route is clear.

01

Make the first response easier

Collect the details needed to reply usefully without making the form feel like a chore.

02

Show the next action

The owner should see what needs reply, what needs quoting, and what needs follow-up.

03

Add automation carefully

Automated messages help when the stage is clear. Human approval stays where judgement matters.

04

Cheaper than HubSpot by ~80%

HubSpot Marketing Pro is £890/mo + £3,000 onboarding. Keystone KS-006 is £397 + £197/mo — same outcome at a fifth of the price, transparent UK SMB pricing.

Free fit check

Send the messy version and Keystone will name the first useful move.

No payment is taken from this form. Keystone will review the situation manually and reply with the route that makes the most sense.

You are asking about Lead capture system for small business

Tell Keystone where enquiries come from and what usually happens after someone gets in touch.

Anything else (phone, website, stage, first check) is helpful but not required. Keystone will follow up after the first reply.

Prefer email? Write directly to Luke@keystonehq.xyz. Replies usually within 1 working day.

No payment is taken. Keystone will review the request and reply manually with the best next step.

Share enough context for Keystone to understand the situation.